Eastern Materials, Inc. - Innovative Marketing Strategy

Innovative Marketing Strategy

Problems with doing business the typical way
Currently most small to medium-size manufacturers in North America employ individual agents to market their equipment in China. Their marketing efforts are typically sporadic and ineffective. The high prices of imported products in China narrows the customer base to large state-owned enterprises and foreign-Chinese joint ventures or wholly foreign-owned enterprises. The narrow customer base makes the competition among the equipment suppliers fierce.

Market research also indicates high levels of dissatisfaction with the promptness and completeness of technical support for imported equipment.

How are we different?
EMI selects industrial instruments or equipment that exhibit the greatest market potential in China, trains local service personnel to provide commissioning, installation and warranty services, and warehouses the spare parts to enable easy access by the customers. Under confidentiality agreement, EMI provides manufacturing facilities to fabricate the components and assemble the equipment in high quality local facilities.

Only through EMI's coordinated, total product management efforts can such high quality products with prompt service and affordable prices be accomplished. There are no comparable services offered in the market today.

What kind of client companies do we work with?
In our selection of products to market in China we prefer to market industrial electronic monitoring and control equipment manufactured by small to medium-size companies which have proven their products in the North American market. These companies traditionally have had difficulty penetrating the vast China market due to the high marketing and sales costs and narrow customer base.

If your company fits this description, EMI can offer you all of its resources in China to manufacture, assemble, distribute, and support your products – all local to the customer.

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